Tucker Viemeister, Director, Special Projects with Ralph Appelbaum Associates in New York where he is working on branded experiences and interpretive environments around the world. Tucker is most famous for the OXO Good Grip kitchen tools deigned with Smart Design, the company he helped found. Previously he was EVP of Razorfish, Ambassador of frogdesign, President of Springtime-USA and Lab Chief at Rockwell Group. He designed things for clients including Apple, Coca-Cola, Cuisinart, Black & Decker, Remington, Viking, J&J, Timex, Levi’s, Phat Farm, Joe Boxer, Nestlé, Unilever, Motorola, Toshiba, Sharp, Seibu, Toyota, Nike, Knoll, Steelcase, Kate Spade, Cosmopolitan casino, Yotel, Venice Biennale, and the NYC Board of Education. His work is in MoMA and awards include the first Presidential Design Award. He teaches and writes, is the Vice President of the Architectural League.
To prepare for Tucker’s visit:
Please read the following…
Tucker Viemeister, “Beautility”
Tucker Viemesiter, “Psychonomics: Connecting Hands and Hearts”
Tucker Viemeister, “When Design is Also a Teacher”
Tucker’s Presentation here.
Documentation of Tucker’s visit and fantasy project by Lily Sin: Lily_Viemeister.



